With the theme of "Furniture Trend · Made in Dongguan," the 2023 Dongguan International Design Week has attracted countless attention with its exhibition area of 650,000 square meters, 7 main pavilions, over 1000 participating companies, and more than 100 industry events. According to statistics, this exhibition has received approximately 92,816 professional visitors, and the number of general attendees has reached a peak, presenting a brilliant answer to the high-quality development of the industry.
In this edition of Dongguan International Design Week, we fully leverage the influence of Dongguan as a "world-class furniture industry cluster" to express the vision of "design + home" in creating a better life. We integrate global design, architecture, home furnishings, customization, soft furnishings, materials, outdoor camping, and trendy toys industries to create an industry design week that combines household integration and industrial chain aggregation. This aims to achieve "Global ID · Grounded in Dongguan" and empower the high-quality development of Dongguan's furniture industry.
When it comes to Chinese furniture, Guangdong province stands out, and when it comes to Guangdong furniture, Dongguan is the place to look. Dongguan is where the Chinese furniture industry originated and it remains the most significant cradle for its development. It has transitioned from traditional manufacturing to a path of high-end, quality-oriented, brand-focused, and intelligent development that meets people's aspirations for a better quality of life.
For over 40 years, the home furnishing industry in Dongguan has been running at an accelerated pace, forming an integrated "five-in-one" industry chain that includes furniture manufacturing, supporting industries, exhibitions, procurement, and customization. It has become a hub and radiation source for finished furniture, machinery, materials, accessories, and other furniture-related industries in the Pearl River Delta region.
On the eve of the opening of the exhibition, the extraordinary event jointly hosted by the China Furniture Association and the Dongguan Municipal People's Government, and organized by the Houjie Town and Dalingshan Town People's Governments in the furniture industry field – the 2023 World Furniture C onfederation Annual Conference and World Furniture Industry Cluster Congress opened with great significance in Houjie, Dongguan. Representatives from 51 countries in the industry gathered together, bringing together global design and home furnishing resources, promoting the global ID·Dongguan initiative, and setting a benchmark for the development of the global furniture industry cluster.
Why Dongguan? The establishment of the "world-class furniture industry cluster" in Houjie, Dongguan is based on several factors. First, Dongguan has a mature furniture industry cluster, with a well-developed furniture industry chain ecosystem including manufacturing, materials, accessories, and machinery. This provides a solid foundation for the growth and development of the furniture industry.
Second, Dongguan offers advanced logistics support services, which ensure efficient transportation and distribution of furniture products both domestically and internationally. This enhances the competitiveness of the furniture industry in the global market.
Third, Dongguan provides a practical and favorable business environment for investment and operations. The local government has implemented policies and measures to support the development of the furniture industry, attracting domestic and foreign companies to establish their presence in the region.
These factors combined give Dongguan Houjie a unique advantage in having a "dual-cluster" for the furniture industry, making it an ideal location for the establishment of the world-class furniture industry cluster.
With its functions of promoting trade through exhibitions and its favorable geographical location, as well as its fundamental advantages such as being a high-quality design and manufacturing hub, Dongguan has catalyzed the acceleration and upgrading of the furniture creative industry cluster. This has provided a nurturing environment for the furniture manufacturing industry in Dongguan. It has also allowed Dongguan International Design Week and the International Famous Furniture Fair(Dongguan) to be born with a golden key and reach the pinnacle of success from the very beginning. They have become one of the must-visit and must-participate trade shows for furniture professionals in the industry.
As Edi Snaidero, President of the European Furniture Industry Federation, said, "In Dongguan, we can see that the trade shows are showing great development trends." This time, the world-class furniture industry cluster in Dongguan, China, as well as the grand launch of Dongguan International Design Week, has attracted the attention of global home furnishing companies and designers. It has also ushered in a shining moment for "Chinese furniture" and has promoted cooperation and innovation in the global furniture industry through new formats.
With the advantages of relying on the industrial chain, cross-communication and aggregation, as well as the media's dissemination effect, the 2023 Dongguan International Design Week has triggered a strong response across the entire home industry chain. It has brought more confidence and expectations to home furnishing brands and professionals in the industry.
According to statistics, there were over 1000 brands participating in this edition of Dongguan Design Week. Numerous furniture brands made a strong impact, showcasing their strength with the best products and designs, presenting a vibrant and innovative atmosphere at the exhibition. Every home professional maintained a proactive attitude and state of "running," making full efforts to create new driving forces for enterprise development.
In recent years, Dongguan's home furnishing industry has focused on the integration of "design+industry" with the collaborative support of major platforms and industry organizations. Dongguan International Design Week accurately captures the trend of industrial transformation, focusing on the entire industry chain of big home furnishings, exploring and creating new formats, expanding the design circle, and creating potential to promote the symbiosis and integration of resources in various formats of big home furnishings
Creative design is becoming an important bridge connecting the core manufacturing capabilities and channel resources of the furniture industry. In terms of industrial development, design is an auxiliary and support, as well as an engine of vitality and driving force. Design plays an important role in the core competitiveness of the manufacturing industry, and Dongguan International Design Week focuses on design and innovation, grasps the trend of furniture industry development, links furniture "design" and "manufacturing" at a higher level, and leads the industry from "manufacturing" to "intelligent manufacturing" with full speed.
During the exhibition, Dongguan International Design Week held five major IP themed exhibitions - "Urban Ideal Home · 2023 Residential Space Design Trend Special Exhibition", "Big House · Habitat - Home Space Trend Joint Exhibition", "Square and Round Landscape · Large Flat Space Aesthetics Exhibition", "Square and Space · Four Space and Time Exhibition", and "Design Sunward · Life Continuously", in the most intuitive and visually stunning way, Interpret the infinite possibilities of life and the future, and explore the evolutionary path of design driven industries.
Innovative sharing centered around topics such as "living space, design, manufacturing, life, and color", the five major IP exhibitions held extension forums to engage in exciting ideas collision in different design fields, constantly seeking and exploring new paths for the integration of design and industry.
Dongguan International Design Week has launched multiple design banquets, such as the "IID Interior Design" workstation work conference, 818 Creator's Night, the Dongguan Interior Architecture Design Industry Association changing ceremony, the Design Supply and Demand Forum, the Golden Sail Award ceremony, and more than a hundred design series activities, promoting in-depth communication and collaboration among industries, enterprises, associations, and designers. This not only opens up a sincere dialogue with the design circle, a feast of ideas focused on the implementation of a better life, but also an open and profound journey of industry integration and breaking the situation, accelerating the link between the designer circle and pan home enterprises, and benign release of future design development directions with clear value.
In addition, the "Dongguan Run Plan" initiated by Dongguan International Design Week in 2023, through successful cases of designers and home furnishing enterprises, aims to see how Dongguan can attract outstanding representatives, designers, and brand owners from global home furnishing clusters, and leverage "Made in Dongguan" to create long-term value and significance for more new consumer brands and Chinese enterprises, achieving the full chain of successful implementation of design and creativity.
While showcasing and disseminating the strong value and driving force that design can bring, the full series of design activities launched by Dongguan International Design Week are helping home furnishing enterprises and designers establish deep links and help various ends find matching resources and channels. Through more direct and in-depth communication, we deepen the understanding of each other's capabilities and resources, ultimately achieving high-quality and efficient product implementation, and building a healthy and good design empowerment structure.
Global creative design is being implemented in Dongguan, and it is shining brightly in Dongguan International Design Week... The excitement never ends, focusing on the attention of the entire industry. In the future, Dongguan International Design Week will continue to innovate with walking design, empowering the high-quality development of China's furniture industry, and helping to promote the home furnishing industry to move towards a new and better direction!
Post time: Oct-17-2023