The Famous Furniture City Walk market visit and sharing session was held.
2023 is the 25th year of win-win cooperation between the Famous Furniture Fair and brand companies, and it is also the 25th year of witnessing the rapid changes in the large home furnishing industry. What opportunities and challenges will there be in the new round of consumer market?
Which new channels/new models will lead the development of the industry in the future?
As the "catcher" of the industry direction, connecting industries, linking needs, and providing landing services have always been the values advocated by the exhibition platform. In this regard, from October to December, the organizing committee launched the "2023 Furniture City Walk - National Internet Action" and organized groups to Ningjin, Shandong, Wuji, Hebei, Nanjing, Suzhou, Shanghai, Fuzhou, Fujian, Xianyou, Wuhan, and Changsha On-site visits and inspections to major furniture core areas and consumer markets such as Chengdu and Chengdu; aiming to lead Dongguan furniture brands to understand first-line information in the national channel market and learn from excellent merchant management experience; actively link national stores, negotiate with merchants, launch new business opportunities for cooperation, and convey Dongguan brand energy speaks for Dongguan furniture industry and strengthens Dongguan furniture business card.
In order to better convey market information and share experience and results, Dongguan delegation representatives and interested companies were specially organized to hold a "2023 Furniture City Walk" market sharing meeting at the Home Business Association Office on December 4. Chen Weisheng, general manager of the International Famous Furniture (Dongguan) Exhibition, Wu Hua, executive deputy secretary-general of the China Furniture Association Sellers Committee, President of the Youth Enterprise Association of Dongguan Famous Furniture Club/Chairman of Dongguan Chuangyu Industrial Co., Ltd. Lin Guorong, Dongguan Nicato Commercial Co., Ltd. Chairman Bi Jinrong, Dongguan Beifan Home Furnishing Co., Ltd. Chairman Lin Yingqi, Dongguan Masterhui Home Furnishing Co., Ltd. Chairman Du Chao, Mousse Healthy Sleep Co., Ltd. National KA Channel Director Zhu Wencheng, Dongguan Model Home Products Manufacturing Co., Ltd. Marketing General Manager Meng Jihua, Dongguan Huashifu Home Furnishing Executive General Manager Guo Liwei, Dongguan Beifan Home Furnishing Co., Ltd. General Manager Wan Hailiang, American MIABELLA Asia Pacific General Manager Fu Chenfeng, Dongguan Masterhui Home Furnishing Co., Ltd. Marketing Director Li Banglong, Li Xiaoxiang, marketing director of Dongguan Chuangyu Industrial Co., Ltd., Li Xujun, marketing director of Dongguan Nicato Commercial Co., Ltd., Zhao Weiguan, channel general manager of Guangdong Tianyi Meijia Home Furnishing Group Co., Ltd., Xi Jumei, general manager of Dongguan Gaobo Furniture Co., Ltd., Dongguan Liu Lian, marketing director of Hefeng Furniture Co., Ltd., Tang Dawei, development director of Dongguan Basia Smart Home Products Co., Ltd., Luo Shuren, general manager of Dongguan Zhengdao Furniture Co., Ltd., Zhang Jing, general manager of Dongguan Craftsman Furniture Co., Ltd., Li Yating, commercial director of Stylitaly, Mai Huiqing, Secretary General of Dongguan Famous Furniture Club, and Han Yingzhou, Deputy Secretary General and Marketing General Manager of Dongguan Famous Furniture Club, attended this exchange meeting.
PART.01
Guests share
Chen Weisheng, General Manager of Famous Furniture Fair 2023, Head of Furniture City Walk
Every event should start with a purpose, firstly, to take our Dongguan brand out, and secondly, to learn to embrace market changes. This visit is called "2023 Famous Furniture City Walk", which is a new way and new concept of walking in the city. This year Famous Furniture adopts a new model to explore new trends in the industry. Our Dongguan brand should actively embrace the market, explore trends and create links. The theme of next year's 51st International Famous Furniture (Dongguan) Exhibition is "Evolution". After visiting East China and Central China since October, I deeply feel that all walks of life are evolving, the famous furniture exhibition and trade platform and the furniture industry All need to evolve. The models and business methods of local furniture stores, design agencies, and brand companies in each city have changed in different ways, especially with the rise of new media channels, and many rounds of in-depth exchanges have been carried out around new media. In the future, we hope that more companies from Dongguan brands and famous furniture platforms will join this kind of industry link exchange meetings and visits, so that everyone can embrace mutual win-win.
△ Wu Hua, Executive Deputy Secretary-General of China Furniture Association Sales Committee
The office address of Home Business Alliance is in Houjie, Dongguan, so this is a home for our Dongguan brand companies and furniture people. I hope that through multiple rounds of visits and today’s exchange meeting, Home Business Alliance and Dongguan brand companies can have more interactions. and stickiness. Nowadays, the rise of new media has a great impact on the communication of industries and brand companies. It is an important channel for dealers and consumers to obtain brand information. Dongguan brand enterprises are among the best in terms of strength, craftsmanship, quality, design, service and packaging promotion. In the future, Dongguan furniture will develop more as a team, with large companies leading small businesses to jointly make a voice and deliver positive energy to the Dongguan furniture industry.
△ Meng Jihua, Marketing General Manager of Dongguan Model Household Products Manufacturing Co., Ltd.
Through this visit, I was able to learn about the front-line and cutting-edge information of the market from multiple dimensions and ecology at close range. I visited many excellent stores and not only learned about new business planning, but also realized that some excellent dealers interacted with them; "Famous Furniture City Walk" is a very creative and innovative activity that is of great help and learning significance to enterprises. It brings together Dongguan brand enterprises to jointly develop Dongguan furniture and show the spirit of our Dongguan excellent furniture enterprises to the outside world. face. This event also provided many new ideas for the future development of Model Home Furnishing. First, the only way for the future is to adhere to the integration of finished products and home furnishings, one-stop purchasing, one-stop service, and integrated design to create space aesthetics; second, new Media is not the only one, but it is necessary for enterprises. Model Home will launch new media channel operations in the future; the third change is the theme. The market is changing, the situation is changing, and the ecology is changing. All walks of life are iterating themselves under the new situation. Upgrade and make changes. Model Home Furnishing is willing to work with the Famous Furniture Fair to build a good reputation for Dongguan furniture, jointly maintain the good reputation of Dongguan furniture, persist in speaking out, and contribute to the Dongguan furniture industry. After this visit, Model Home not only gained a lot of brand exposure, but also reached preliminary cooperation intentions with some dealers.
△ Guo Liwei, Executive General Manager of Dongguan Huashifu Home Furnishing Co., Ltd.
As a professional manager in the Dongguan furniture industry, I feel very happy and honored. Through this visit, our brand companies in Dongguan have become more united. I believe that if we want to launch the slogan "Good furniture, made in Dongguan", each of our brand companies must first do a good job for themselves, set a good example, and do a good job in marketing their own brands. Promotion, and then jointly speak out for Dongguan Furniture. During the visit, we saw many changes in new business formats in shopping malls. We will have better guidance for our own brand future planning, product differentiation, R&D and design; from R&D, quality, service, self-media, etc., we must persist in doing Good reputation for good furniture, high quality and good design.
△ Wan Hailiang, General Manager of Dongguan Beifan Home Furnishing Co., Ltd.
Development channels in the field of youth and children's furniture will be relatively limited, but after this visit, we clearly learned the actual thoughts of current dealers, "It's not that they don't want to invest in opening stores, but they don't know which brands to choose to cooperate with," which can prove The market still exists, and everyone's desire to invest still exists. Everyone is now waiting to see whether there are good products or differentiated products. Follow-up visits can be transformed into marketing events, continuous operations and publicity.
△ Fu Chenfeng, General Manager of MIABELLA Asia Pacific Region, USA
For emerging brands, first of all, this type of activities is needed to support and drive brand development; secondly, publicity needs to be strengthened, and the most important thing for marketing is continuity. Internet channels can break the concepts of time and space and are a It is a good communication channel, so if we continue to operate and publicize an event or a slogan, it will produce a good communication effect. How to form a matrix, how to form topic points, and how to find the vertical demand points of our industry are three issues worth thinking about.
△ Li Banglong, Marketing Director of Dongguan Masterhui Home Furnishing Co., Ltd.
During this visit, we met many potential partners. Dealers, designers and internet celebrities all showed strong interest in our Master Hui brand. The rise of new media has diversified the channels through which dealers and customers can obtain information, making it difficult for dealers to judge market trends well. However, for brand companies, it is helpful to increase customer contact. This visit not only brought Dongguan brand companies out, but also strengthened the external stores to feel the unity of Dongguan Furniture and the attention of Dongguan Furniture business cards.
△ Li Xiaoxiang Marketing Director of Dongguan Chuangyu Industrial Co., Ltd.
The purpose of the visit is to allow our Dongguan brand enterprise to embrace the market and create new link resources, but the ultimate goal is to transform resources into reality; currently through this visit, our brand has received preliminary cooperation intentions from two customers. In addition, through the famous furniture platform, it is important to bring together our entire Dongguan brand enterprises. Unity is strength, and then widely spread the slogan "Good furniture, made in Dongguan" to form a voice in the industry.
△ Li Xujun, Marketing Director of Dongguan Nicato Commercial Co., Ltd.
In my opinion, the entire market is still in a sluggish state. Places such as Dongguan, Shenzhen and Foshan represent the core venues of Chinese home furnishings. Shenzhen and Foshan are also using various exhibition platforms, joint marketing, new brand models and other forms and methods; from Marketing development, merchant feedback and other aspects also bring out information. It is this key point that Ming Furniture takes the lead in leading Dongguan furniture brands, actively embraces real estate offline, and creates resource links with real estate, which will help multiple parties achieve mutual assistance and win-win.
PART.02
Brand advice
△Lin Guorong, President of Dongguan Famous Furniture Club Youth Enterprise Association, Chairman of Dongguan Chuangyu Industrial Co., Ltd.
Famous Furniture has organized multiple rounds of visits, and I have a lot of feelings. First of all, Dongguan has a very good fertile soil for furniture. It is supported by the two major platforms of Famous Furniture Club and Famous Furniture Exhibition. Now there is also the blessing of the Famous Furniture Association, which brings Dongguan enterprises every year. Precise business flow; secondly, in the past, individual companies went out to run stores, but now the model is iteratively upgraded and there is a dedicated platform organization. Third, the power of new media cannot be ignored and must be paid attention to. The new media training sessions held previously and the opening of the Dongguan Famous Home Furnishing Live Broadcast Base have the hardware equipment ready, just waiting for our Dongguan brand companies to start working on it! Create IP exclusive to Dongguan furniture industry.
△ Lin Yingqi Chairman of Dongguan Beifan Home Furnishing Co., Ltd.
It is recommended that subsequent visit activities can form continuous iterative upgrades, form IP-based activities, systematized processes, and professional services. Not only can special docking activities be generated during the period, but also uninterrupted contact, interaction, and Transformation.
△ Bi Jinrong, Chairman of Dongguan Nicato Commercial Co., Ltd.
"Survival of the fittest", the market consumption rate is now declining. As a Dongguan brand enterprise, we must first break the outside world's inherent impression of us. Dongguan's local enterprises have their own design characteristics and brand advantages. We visited East China, Central China Excellent stores and companies in many regions are focusing on thinking about how to make the Dongguan brand go further in the future, so that they can have a new impression of our Dongguan brand as "high cost performance" and echo our slogan "Good furniture, made in Dongguan".
△ Du Chao, Chairman of Dongguan Masterhui Home Furnishing Co., Ltd.
Focusing on the concept of "good furniture, made in Dongguan", we can conduct research and build a collection system of Dongguan furniture based on the differentiated advantages of Dongguan brand companies. We may not have an advantage in speaking out in new media, but the advantages of our brand companies Soft power prevails, we Dongguan brand companies must work together to make Dongguan famous! We must speak up for the furniture industry from a high position and continue to differentiate our own products. Products will always be the core competitiveness of the brand.
At the meeting, the guests expressed their recognition and support for the famous furniture visit activities, expressed their opinions on the unified development of Dongguan brands, actively put forward suggestions and opinions in their own professional fields, and spoke out for Dongguan Furniture’s business card. Especially in the new media section, Mai Huiqing, secretary-general of Dongguan Famous Furniture Club, brought short video traffic benefits to Dongguan companies on site and used actions to support Dongguan brands in developing new media; Luo Shuren, general manager of Dongguan Zhengdao Furniture Co., Ltd., as a local furniture business field Professional visiting expert, very willing to provide new media operation services for Dongguan Furniture.
PART.03
Highlights from Central China Station
▶Wuhan Easyhome New Retail Gr
▶ Wuhan Ouyada
▶ Changsha Red Star Macalline Group Corp Ltd
▶ Hunan Architectural Interior Design Society
▶ Changsha Cimen
▶ Changsha IDIR
Dongguan Furniture, sharing resources and sharing opportunities! "Famous Furniture City Walk" will continue to burst out new energy and link more new market resources for everyone. At the 51st International Famous Furniture (Dongguan) Exhibition on March 15-19, 2024, every Dongguan furniture person will The spirit of ownership welcomes store friends, dealer friends, and designer friends from all over the country, and we look forward to meeting you in Dongguan.
Post time: Dec-26-2023