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7 Themes + Over 1,000 Brands “Design + Manufacturing” Help Dongguan Furniture Stay Ahead of the “Trend”

Source: Hong Kong Commercial Daily.

7 Themes + Over 1,000 Brands

Nowadays, there is a "furniture trend" in Dongguan. Following the World Furniture Industry Cluster Conference, which gathered global industry elites, on the 18th, the 4-day 50th International Famous Furniture (Dongguan) Exhibition & 2023 Dongguan International Design Week was held at Guangdong Modern International Exhibition Center, Houjie, Dongguan, Guangdong Province. Seven theme pavilions, five IP exhibitions, and over a hundred activities were staged to showcase the industrial charm of Dongguan furniture "design + manufacturing" to the world. The 2023 Guangdong International Furniture Machinery and Materials Exhibition was also held at the same time.

Diversified integration reveals the charm of the "furniture trend"

With the theme of "Home Furnishing Trends, Made in Dongguan", this exhibition revolves around the four core sections of "Home Aesthetics, Whole Home Customization, Design and Material Selection, and Outdoor Trendy Play". The exhibition area exceeds 650,000 square meters. There were more than 1000 brands competing on the same stage in this exhibition. The exhibits include finished home furnishings, whole-house customization, material matching, soft decoration accessories, and cross-border resources such as outdoor living, camping, art and fashion, etc., presented with a complete supply chain and multi-category integration.

With the theme of Home Furnishing Trends, Made in Dongguan

The Famous Furniture Fair attracted more than 1,000 brands to participate in the exhibition

The exhibition has seven major theme pavilions, including the Big House·High-end Home Brand Exhibition, Born for “camping”·2023 Dongguan Trendy Outdoor Camping Life Exhibition, Design Go·Home Aesthetics Design Exhibition, Design Creation·Whole Home Design Material Selection Exhibition, Whole house design and customization Exhibition, TOP Famous Brand Pavilion and International Home Furnishing Famous Store Street, display the entire industrial chain of large home furnishings upstream and downstream to meet the diversified needs of designers for full-case project design implementation.

Dongguan International Design Week promotes the integration and symbiosis of home-related fashion, outdoor, culture and tourism and other elements. It brings new vitality, new possibilities and new links to the exhibition with cross-circle thinking. The trendy outdoor camping life exhibition in Hall 4 was launched as an independent main exhibition for the first time. It has planned a coffee camping area, a fun camping equipment experience store, a trendy outdoor area, Dongguan's leading trendy toy companies called “TOYCITY”, “Jollybaby”, Ding Dong Bear, Mentech Optical, Mengbao,“Migesi Jizhi Aesthetics” etc. will all participate.

Dongguan International Design Week will integrate with the exhibition to present five major IP themed exhibitions, focusing on residential buildings. This is a vivid example of in-depth involvement and front-end development in the development of the large home furnishing industry, including "Urban Ideal Home·2023 Living Space Design Trends Special Exhibitions","Big House·Habitat - Exhibition of Home Space Trends", "Square and Circle with Great Realm·Large Flat Space Aesthetics Exhibition" “Between Square · Four Seasons Space Window Exhibition” “Sunlight Design- Endless Life Special Exhibition”.

Furniture manufacturing makes Dongguan's characteristic industry thrive.

Manufacturing industry makes Dongguan become famous, and the furniture manufacturing industry is one of the puzzle pieces of "Dongguan Manufacturing Industry". In Houjie Town, Dongguan, the 5-kilometer-long Furniture Avenue is lined with multiple professional markets in the furniture industry. It involves furniture’s exhibition place, machinery, materials, accessories and multiple fields. Dongguan has a second-to-none complete furniture industry chain.

Furniture manufacturing makes Dongguan's characteristic industry thrive.

The Integration of trendy elements in furniture exhibitions brings new vitality to the industry.

The International Famous Furniture (Dongguan) Exhibition was founded in 1999. After nearly 25 years of development, the exhibition area has increased from 40,000 square meters to over 700,000 square meters. It has given birth to many well-known furniture brands and has grown from a single furniture exhibition to international reputation. It has grown from a single furniture exhibition to an exhibition and trade integrated industry exhibition with international reputation. It is known as the "industry vane" of furniture exhibitions.
Furniture manufacturing is one of the four characteristic industries in Dongguan. The "Fo-Guan Pan-Home Furnishing Industry Cluster" has been selected as a national advanced manufacturing industry cluster. It includes “China's Furniture Exhibition and Trade Capital” Houjie Town, "China's Furniture Exhibition and Trade Capital" Dalingshan Town and other core areas of furniture industry clusters. Dongguan is also one of the life centers and distribution centers for home panels in China.

According to statistics, Dongguan currently has 365 regulated enterprises in the furniture manufacturing industry. The total industrial output value of the city's furniture manufacturing industry in 2022 will reach 39.875 billion yuan. It also has the Dongguan International Famous Furniture Design and Research Institute, China Dongguan (Furniture) Intellectual Property Rapid Rights Protection Assistance Center, Dongguan Quality Inspection Center (Provincial Furniture Inspection Station) and other service platforms.

This year's exhibition will integrate various elements such as trendy toys, design, and IP, injecting new elements and vitality into Dongguan's furniture industry and promoting the development of Dongguan's "furniture trend." "Dongguan International Design Week brings together designers and creative talents from different fields to provide an important platform for communication, cooperation and display of Chinese original designs." said the relevant person in charge of TOYCITY, an exhibiting brand at the exhibition. "As a brand company focusing on the incubation of China's original trend IP, TOYCITY is very honored to participate in Dongguan International Design Week, and it hopes to learn innovative ideas and thinking from other fields through cross-industry and cross-circle exchanges, and jointly develop a broader Market and cooperation space.” (Reporter Leng Yunjun)

Top picture: 2023 Dongguan International Design Week & Famous Furniture Exhibition opens


Post time: Nov-09-2023